Jacob Barrick

Midwest-based graphic designer and artist.

Speedtrak Branding

Speedtrak is a track cycling sport in which teams compete with speed and strategic formations to score. The game is set on a velodrome, a banked oval track with a uniquely warped shape that carries a modernist design sensibility. I designed this logo to highlight the unique track shape while borrowing cues from existing sports identities to imbue a sense of familiarity to carry the brand through their formative years.

Speedtrak is a team-based sport with each team taking on a signature color. This diagram shows how team colors will interact with the logo.

Iterative sketches showing the different shapes, weights, and motions that were considered.