Josh Jams Identity

Josh Jams is a Chicago-based DJ specializing in house and club music. As the COVID-19 pandemic put a halt on nightlife, many performers and musicians used their down-time to reinvent and evolve. As the world moves into a new era, Josh Jams wanted a new logo and brand identity system that moves away from the dark, gritty club aesthetic and into maximalist technicolor cartoon joy.

 

Color choice is expansive and vibrant. Associated patterns evoke feelings of motion and rhythm while both nostalgic and classic.

 

A cross section of logos set in red, in various applications.

 

Business cards with debossed pattern back.

 

Die-cut stickers with business card backings.

 

USB drives branded with associated patterns.

Rough drafts of other logo concepts.