Jacob Barrick

Graphic designer for branding, marketing, & surface.

Speedtrak Branding

Speedtrak is a track cycling sport in which teams compete with speed and strategic formations to score. The game is set on a velodrome, a banked oval track with a uniquely warped shape that carries a modernist design sensibility. I designed this logo to highlight the unique track shape while borrowing cues from existing sports identities to imbue a sense of familiarity to carry the brand through their formative years.

Speedtrak is a team-based sport with each team taking on a signature color. This diagram shows how team colors will interact with the logo.

Iterative sketches showing the different shapes, weights, and motions that were considered.

More About Me

Graphic designer focusing on brand identity, marketing design, and textile and surface design. Background and experience with digital and print design.

Graduate of the School of the Art Institute of Chicago and University of Northern Iowa.

Loves science fiction, garment sewing, vintage and designer toys, and collecting books and VHS tapes.

Capabilities include Adobe CC including Photoshop, Illustrator, InDesign, and After Effects. Powerpoint, Keynote, and Slides. Notion, Figma, and Adobe XD. Digital design and web development with experience in Wordpress, Drupal, and Webflow.

Strong interest in experimental, maximalist, retro-futuristic, and post-modern design.

View my textile and surface design collections here.

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