(Jacob) Blank is a party clothing brand born from the doldrums of Summer/Fall 2020, when people were desperate to break out of sweats and into wildly expressive “dopamine dressing”. Starting with the primary color mesh ringer t-shirt, which still remains the brand’s hero product, the e-commerce business grew from social media into email newsletters, influencer campaigns, and is now scoping out pop-ups and growth opportunities.
The brand aims to bring a new sense of fun to nightlife culture- a subversive, rave-inspired splash of color to dark, severe club aesthetics. Equal parts gritty and goofy with diy roots.
Email Marketing
Packaging
Pop-Up
3D mockup of a pop-up store showing key elements of the retail design language.
