Jacob Barrick

Graphic designer for branding, marketing, & surface.

Blank Brand

Brand board showing (Jacob) Blank brand colors (charcoal black, off-white, holographic ab shift, and lime green), with franklin gothic atf heavy italic as a brand font. Bottom left shows the holographic business card with the embossed logo. Bottom right shows a stacked repeat of the logo.

(Jacob) Blank is a party clothing brand born from the doldrums of Summer/Fall 2020, when people were desperate to break out of sweats and into wildly expressive clothing. Starting with the primary color mesh ringer t-shirt, which still remains the brand’s hero product, the e-commerce business grew from social media into email newsletters, influencer campaigns, and is now scoping out pop-ups and growth opportunities.

The brand aims to bring a new sense of fun to nightlife culture- a subversive, rave-inspired splash of color to dark, severe club aesthetics. Equal parts gritty and goofy with diy roots.


Email Marketing

Promotional emails that focus on product drops and subscriber discount codes.


Automated emails for cart abandonment and welcome messaging.



Opting for more unassuming packaging keeps the business within budget while also cutting down on package theft.



Social Media Posts

Carousel posts boost engagements- so does parodying y2k teen catalogues for flash posts.


Flash posts focus on message, long-term grid posts focus on product photography and details, if not more plainly presented model shots.




Retail pop-up mockup with retail design language and environmental graphic design.


Branded mesh shopping bags

More About Me

Graphic designer focusing on brand identity, marketing design, and textile and surface design. Background and experience with digital and print design.

Graduate of the School of the Art Institute of Chicago and University of Northern Iowa.

Loves science fiction, garment sewing, vintage and designer toys, and collecting books and VHS tapes.

Capabilities include Adobe CC including Photoshop, Illustrator, InDesign, and After Effects. Powerpoint, Keynote, and Slides. Notion, Figma, and Adobe XD. Digital design and web development with experience in Wordpress, Drupal, and Webflow.

Strong interest in experimental, maximalist, retro-futuristic, and post-modern design.

View my textile and surface design collections here.

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    ©️ 2024 Jacob Barrick