(Jacob) Blank is a party clothing brand born from the doldrums of Summer/Fall 2020, when people were desperate to break out of sweats and into wildly expressive clothing. Starting with the primary color mesh ringer t-shirt, which still remains the brand’s hero product, the e-commerce business grew from social media into email newsletters, influencer campaigns, and is now scoping out pop-ups and growth opportunities.
The brand aims to bring a new sense of fun to nightlife culture- a subversive, rave-inspired splash of color to dark, severe club aesthetics. Equal parts gritty and goofy with diy roots.
Email Marketing
Promotional emails that focus on product drops and subscriber discount codes.
Automated emails for cart abandonment and welcome messaging.
Packaging
Opting for more unassuming packaging keeps the business within budget while also cutting down on package theft.
Social Media Posts
Carousel posts boost engagements- so does parodying y2k teen catalogues for flash posts.
Flash posts focus on message, long-term grid posts focus on product photography and details, if not more plainly presented model shots.
Pop-Ups
Retail pop-up mockup with retail design language and environmental graphic design.
Branded mesh shopping bags
