The Generate Conference is a meeting of web designers and developers to discuss next-generation tech and design thinking. This project is a speculative redesign of conference branding materials, including a renaming to GENR8. Taking inspiration from the Memphis Group, the logotype pulls from disparate geometric elements to illustrate the experimental energy of pulling together so many cutting-edge fields.
The printed conference brochure is accordion-fold, 2-color
There are two concurrent tracks in the conference which means there will always be two sessions to choose from. This spread highlights potential schedule conflicts clearly, allowing attendees to make quick, informed decisions on which session to attend. Keynotes are conference-wide sessions and are given the full page to distinguish them from sessions.
This spread includes the lunch hour which, like the keynote, is given a full page. Page content includes meal options and local dining recommendations. The last page announces the next conference location with booking information attached.
Digital Scheduling App
Mockup of the conference schedule app in three stage views:
1. Log-in screen
2. Schedule waterfall
3. Details page
Conference Presentation Slides
Introduction slide for the branded conference presentation.
The underlying grid structure.
Branded slides with session information. The red circle with “10” displays two pieces of information:
1) It starts at 10AM, and 2) it’s on Track A (left). Session topics are given iconographic drawings to easily distinguish between content.
Speaker profiles contain professional bios and information on their sessions.
Breaks in between slides announce neighboring locations to find food, coffee, or spaces for networking. The finale slide follows the visual cues of the introduction slide.
Branded Conference Swag
Complimentary branded notebooks and pencils.
Branded Hydroflask & Enamel “8” pins in three colorways.
Conference badges in three colorways to quickly identify attendees presenters, and conference workers.
Inline Rectangle (300:250 ratio) web banner. / Wide Skyscraper Banner (600:166 ratio) web banner.