Jacob Barrick

Graphic designer for branding, marketing, & surface.


The following email newsletters were answers to a speculative design request by Poketo, an LA-based artist and designer-made goods store.

The first newsletter follows the existing Poketo brand more closely- light and airy, colorful, but not overwhelming. The combined edges of the photographs create an irregular border, peppered by scattered type. The second newsletter is more of a departure, using high-saturation colors and a trendy, full-width, colorblock approach. This newsletter focuses on color and balance to guide the eye.

I was also asked to redesign the website. Their customers are often looking for the best gift to give, which is why I chose a seasonal gift guide to be shown as the left hero banner. The grid-based lower catalogue focuses on exploration and discovery as a mode of shopping.

Finally, I was asked to design 2 notebook products. Both appeal to high design while speaking to a whimsy that aligns with Poketo’s core.

More About Me

Graphic designer focusing on brand identity, marketing design, and textile and surface design. Background and experience with digital and print design.

Graduate of the School of the Art Institute of Chicago and University of Northern Iowa.

Loves science fiction, garment sewing, vintage and designer toys, and collecting books and VHS tapes.

Capabilities include Adobe CC including Photoshop, Illustrator, InDesign, and After Effects. Powerpoint, Keynote, and Slides. Notion, Figma, and Adobe XD. Digital design and web development with experience in Wordpress, Drupal, and Webflow.

Strong interest in experimental, maximalist, retro-futuristic, and post-modern design.

View my textile and surface design collections here.

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